Sep 10
23
Understanding The Significance Of Social Networking In Today’s Economy
Internet has invaded our homes true. But that does not mean that every one is aware of everything happening on the Internet. Many people limit the usage of Internet to emails and do not venture to find out more beyond that. So how can such people be expected to know about social networking? Obviously they may not connect the word with Internet at all.
In plain language we can explain a social networking site to be a place where people converge together with a common interest. This meeting happens online on the Internet similar to meeting people in real life too.
Just like how emails have changed the way we communicate and do business, social networking too has change the way people and groups interact with each other, it has give way for singles to find communities and friends online, it has helped people find their friends from across the world and re connect, people have grown to love social networking and are addicted to it like how we are to the newspaper. Business and online marketing has been redefined by social networking.
Quite a few sites have become very famous for social networking and boast of millions of subscribers. Most famous ones are twitter, linkedin, facebook, youtube etc. Online marketers are discovering new ways of using these sites for business purposes.
Social networking sites is where the online marketing companies find their niche markets all at one location. They have a huge goldmine of customers converging in one place. The use of social networking sites is not limited to this alone. You can use the sites to look for right talent from across the globe. You can source vendors as well as look for cheaper manufacturing facilities. What ever be your business need, these sites are ideal for you to do your business.
Take the example of Linkedin the professional community site. It started operations in 2003 and as on date has a subscriber base of over 50 million users from across the world covering more than 200 countries.
Facebook is the most famous site used by people for finding friends and making friends. It boasts of over 150 million members half of who are online everyday. The site provides for services in more than 35 languages and is accessed from over 170 countries. The age group is also diverse and not limited to any one particular generation.
Twitter is yet another fastest growing sites with over 4.1 million users joining up monthly. This site is being accessed more by the tech savvy people on the move who are in tune with the current happenings in politics, economy and current affairs around the world besides other things.
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